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2016, Year of Innovation, Architecture and Design

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Branding
Winner of 2016 Year of Innovation, Architecture and Design Logo Contest

The logo is an impossible optical object depicting movement and stillness, either a dynamic shape based on the endless line of the Möbius invention, representing the continuous and unstoppable advance creativity, or a solid and balanced interpretation of the structure of the Macintosh chair, finding a fixed point to connect with the Scottish culture and design.

 

Year 2016 in Scotland will shine a spotlight on Scotland’s achievements in innovation, architecture and design with a wide-ranging programme of events and festivals, underlined by the support of PR and marketing activity delivered by VisitScotland.
The Year of Innovation, Architecture & Design begins on 1 January 2016 and ends on 31 December 2016.
From textiles to technology, architecture to fashion and design, the year-long programme will highlight on
our greatest assets and icons, as well as our hidden gems.

Visit Scotland Website for more info

 

Logo ganador del concurso 2016, año de la Innovación, Arquitectura y Diseño.

El logotipo es un objeto con una perspectiva imposible que representa movimiento y quietud, ya sea por la dinámica forma basada en la línea de Möbius (representando la continua e imparable evolución del ingenio y la creatividad de la innovación) o la sólida y equilibrada interpretación de la estructura de la silla de Machintosh (la detección de un objeto con el que conectar con la cultura del diseño escocés.)