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2022, Year of stories logo proposal

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Every two years, VisitScotland picks a theme to showcase the activities, attractions, and culture of Scotland. 2022, will be the year dedicated to celebrating Scotland’s Stories.

LOGO CONCEPT

Stories are created by people’s adventures, imagination, and dreams.
This route focuses on the idea that we are the writers of our own story.

A dynamic logo can represent the whole range of media we use to share our stories, from books to social media, movies, and everything in between.
The graphic line on the logo represents the unwritten future and that everything is possible. It also highlights the different categories of the year and interacts with the content of the collateral as if it was part of the logo.