Hello there!
I’m María, a Brand & Digital Designer working across visual identity, digital products and design systems.
My background in branding and product design has taught me to think beyond how a brand looks. I’m interested in how people experience and use it. I enjoy asking questions, researching audiences and finding connections before turning ideas into clear, flexible systems.
I work collaboratively with designers, developers and stakeholders, using feedback and user behaviour to improve the work over time.
I’m happiest somewhere between a messy collection of ideas and the moment they start becoming a system.
Core skills
✨ BRAND & VISUAL IDENTITY
Visual identities, creative concepts, brand systems, tone of voice and guidelines across digital and physical touchpoints.
💠 DIGITAL DESIGN
Translating brand identities into responsive web and digital experiences, balancing visual expression with usability and accessibility.
🧩 DESIGN SYSTEMS
Component libraries, design tokens and documentation that create consistency across products and help design and development teams work together.
🔍 RESEARCH & ITERATION
User testing, interviews, surveys and behavioural data to validate ideas and improve designs after launch.
💡 CREATIVE DIRECTION & CONTENT
Art direction, photography, video and social content, creating a consistent visual language across channels.
🫶 ACCESSIBLE DESIGN
Applying WCAG principles through colour, typography, hierarchy, interaction patterns and responsive design.
Collaboration and mentoring
I enjoy working in teams where ideas can be questioned and developed collaboratively. At VisitScotland, I helped coordinate design workflows and worked closely with developers as we built our design system, turning what had sometimes been a difficult relationship between design and development into a more collaborative way of working.
I’ve also supported junior designers through feedback, prioritisation and day-to-day guidance. I don’t see leadership as having all the answers — I’m more interested in creating enough structure and trust for people to contribute ideas, challenge decisions and do their best work.