Project Overview
In 2016, Scotland celebrated its creative spirit with the Year of Innovation, Architecture & Design. A nationwide tribute to everything from fashion and textiles to groundbreaking tech and iconic architecture.
Concept
The logo is built around an impossible optical shape that captures the tension between movement and stillness. Drawing inspiration from the infinite loop of the Möbius strip, it symbolises the unstoppable flow of innovation and creative energy. This duality reflects the spirit of the project: a celebration of continuous progress, deeply connected to cultural roots.
