• Visual identity

In the year 2016, Scotland shone a spotlight on Scotland’s achievements in innovation, architecture and design with a wide-ranging programme of events and festivals, underlined by the support of PR and marketing activity delivered by VisitScotland.
The Year of Innovation, Architecture & Design begins on 1 January 2016 and ends on 31 December 2016.
From textiles to technology, architecture to fashion and design, the year-long programme will highlight our greatest assets and icons, as well as our hidden gems.
The logo is an impossible optical object depicting movement and stillness, either a dynamic shape based on the endless line of the Moebius invention, representing the continuous and unstoppable advance of the wit and creativity, or a solid and balanced interpretation of the structure of the Macintosh chair, spotting a fixed point to connect with our past.
Innovation Architecture Design Pattern
Innovation Architecture Design Branding Materials
Innovation Architecture Design Business Cards