Project Overview

I had to design the brand identity for an online platform that connects users with available ski instructors worldwide.

Design Concept

This design is rooted in the emotion and movement of snow sports. A single dot represents snow, while the mesh of dots evokes the dynamic spray of a skid turn, one of the most iconic manoeuvres in skiing. This visual system captures the adrenaline, flow, and sense of belonging that winter sports enthusiasts seek, translating it into a flexible and memorable identity.