Project Overview
VisitScotland organised this event after the pandemic to move forward and embrace a new direction, bringing together industry professionals and connecting them with high-quality international and UK buyers.
VisitScotland Connect is designed as a hub for business, networking, and education, supporting the international growth of Scotland’s tourism sector, promoting the best the country has to offer, and strengthening VisitScotland’s corporate reputation.
Skills:
- Creative Direction
- Conflict Resolution
- Strategic Thinking
Requirements
We developed a brand that embraced the networking aspect of the event. The designs had to be clear, dynamic and impactful across digital and physical assets.
The deliverables featured signage, animated welcome boards, large-scale event banners, and social media tiles, all crafted to highlight Scotland as a world-class destination. A comprehensive toolkit was also developed to support all future VS Connect events.
I developed the Visual Identity and supported our junior designer as they confidently led brand development, stakeholder meetings, and event material design.
Brand guidelines
Brand applications
