Every two years VisitScotland creates a theme year to promote Scotland’s hidden gems. In 2022 Scotland will showcase its stories.
Stories are created by people’s adventures, imagination, and dreams.
This route focuses on the idea that we are the writers of our own stories.
A dynamic logo can represent the whole range of media we use to share our stories, from books to social media, movies, and everything in between.
The graphic line on the logo acts as the unwritten future and suggests that everything is possible. It also highlights the different categories of the year and interacts with the content of the collateral as if it was part of the logo.

Proposal for the visual identity for VisitScotland's theme year in 2022.